I’ve been meaning to write this post for a long time, but frankly, I haven’t because I just simply don’t have the time to. That’s really where all this starts, why I now see my blog in a different light.

When I started Blonde Bostonian back in 2011, I was in a very different place, both personally and professionally. I had just graduated from Northeastern University 7 months prior and my work life was very much a typical 9-5 gig. Once I left work, that was it. I was free. I was living in apartment with 3 other girls, with a lot more free time on my hands than I do now. I was spending my days working, working out, and then doing whatever I wanted. Bernie and I had been dating for a little over a year, but we were far from serious.

I was a big-time reader of other “healthy living” blogs, and thought to myself, “I could totally do that!” So I did. I started this little blog to document my training for my first half marathon. It was a writing outlet for me — a way to get my writing juices flowing, since my job didn’t really do that for me. I read every best-practice article I could on what to do in order to build a “successful” blog. I started tying my social media platforms to the blog, I commented on other blogs that I read, I connected with other bloggers in the city, I attended events, I made business cards, I redesigned my blog to make it more user-friendly, I went self-hosted, I placed ads on the blog. I hustled. I cared, a lot. I cared how many readers I had. I cared about my monthly Google Analytics stats. I cared about how many partnerships with companies I could create, whether they were of quality or not.

But then, I stopped caring.

Life just sort of happened. I moved in with Bernie. “Bernie and I” became “we.” We started investing in his condo (our condo.) We brought home a little Frenchie nugget. 1 years together turned into 2, then 3, and now 4.

Koji the frenchie

Work became more than just a “job.” My responsibilities changed. I was challenged in new ways. I was writing more often, and flexing a muscle that I had been dying to flex in a professional way for a very long time. 9-5 turned into 8:30 – whenever I felt like going to bed. My personal time dwindled.

But at the same time, running a little half marathon turned into running another, then a marathon, then 22 miles in 2 days. To say I was hooked was an understatement. I stopped writing about healthy eating and random “healthy” tips. I started writing about my passion — running — with little tidbits about my life thrown into the mix. To me, an engaging blog is one where I feel like I can connect with the person, both their highs and their lows. That’s why I’ve always included bits and pieces of my personal life into the blog.

BAA 10k 2013 | Blonde Bostonian

I don’t want this to come across as, “Wow, why does she even have a blog if she doesn’t care. What a waste.” The thing is, I do care. I care about the content that I push out. That’s why I don’t push out half-assed content for the sake of pushing out content on a regular basis, I don’t post tons of sponsored posts, or try to weave a personal story into every random compensated post sponsored by a company that has NOTHING to do with my blog or my readers. What I don’t care about anymore is my blogging style. I don’t care that I don’t publish every day anymore.  I don’t really care if my blog goes dormant for days at a time. To me, right now, and where I am with my life, I’d so much rather be out there LIVING than blogging about it.

I want to further my professional career. I want to spend more time with friends and family. I want to feel like I have some sort of a personal life outside of all the responsibilities that I (oftentimes) force myself to take on.

I want to be doing a lot more of this:

New Balance Girls Night Out

san diego

marine corps marathon

NOT this:

work

I feel like a lot of first time bloggers are constantly told that you must do certain things to create a “successful” blog. Yes, there are best practices that will help you gain readers, build a community, and so fourth. But, it’s not worth anything if you don’t enjoy the process. Once blogging becomes work, then it loses its value to me. That’s when I feel like bloggers (and I’m not talking about the ones whose work actually IS their blog) begin to feel obligated to push out content for the sake of pushing out content. Which in my professional world of online publishing, is a no-no. It should also be a no-no in blogging.

I’m continually trying to work on balancing it all. To be honest, it’s hard. Very hard. Sometimes finding that balance isn’t always what’s best anyway (Caroline just wrote a fantastic post all about this — go read it!) I’ve built some incredible partnerships through this blog including New Balance, City Sports, Eventbrite, and others. I am grateful for every reader and every comment. But in my mind, to build a successful blog and community of readers, you don’t NEED to post every day. You don’t NEED to live up to this ideal of a “what a good blogger does.” It’s okay to have a life.

For now, this blog isn’t going anywhere. Like a lot of things in life, it ebbs and flows. I have some fun things planned this Summer for the blog, so stay tuned. But for now, if I don’t post for 2, 3, 4, 5 days, even a week, you’ll know it’s because I’m out there living.

boston  sunrise

 

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Chicago Marathon Training Week 5

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Chicago Marathon Training Week 4

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This past weekend I re-discovered one of the rules of training for a marathon — even the best laid plans can go awry. Thanks to hurricane Arthur and the long weekend, my normal Saturday long-run was kind of up in the air. Since Boston was going to get hit Friday with rain that could go […]

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This past weekend, Bernie and I escaped to Aurora, NY to watch our friends (and his childhood best friend) get married. With the stresses at work lately, I was MORE than ready for a nice 3-day weekend away from the city. We left Thursday night after work and took a pit-stop in update NY to […]

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Chicago Marathon Training Weeks 1 & 2

June 25, 2014

One of my favorite things I did the last time I trained for a marathon was posting a weekly recaps training and how it’s going. It’s a good reminder of how I’m doing, it keeps me accountable, and I always enjoy hearing how other runners are doing in their training. So I’m going to continue […]

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