The future of Blonde Bostonian

If you’ve been a regular reader of Blonde Bostonian, I’m sure you’ve noticed my increasing absence over the last 6 months or so. Even my training updates for my last marathon were pretty sparse. To be honest, I don’t really have an excuse this time. Yes, I’ve been busy, but not too busy to devote a few hours each week to creating and scheduling content, responding to PR emails, and connecting with my readers.

In fact, I’ll be 100% real with you. I haven’t been giving little blog much attention because recently, my priorities have shifted. My life when I started Blonde Bostonian in 2011 was vastly different than it is now.

Five years ago, my frustrated writer’s brain was looking for an outlet. I was only 6 months removed from the structure and inspiration that I felt in college. I was craving creating something that didn’t involve my day job and blogging gave me just that.

Around the same time, I was also getting more and more interested in health and wellness. Like many college students, I didn’t treat my body very well nutritionally. All the while though, I was getting more and more interested in fitness and mainly, running races. At the time, I read many other “healthy living” blogs and thought to myself, “I can totally write a blog!” Thus, Blonde Bostonian was born! It took a little while, but after about a year, I finally found my voice—less “nutrition talk”, more running talk.

My Year Running 2013 | Blonde Bostonian

Well, 5 years later, here I am. I’m five years older and five years wiser. I created this little corner of the internet to document my training for my first half marathon. Since then, that one race has led to countless others, three full marathons, and a new love affair with fitness that has become a full-blown lifestyle change. This blog has also documented some big professional and personal changes in my life. Your twenties are a big defining decade, and it’s pretty incredible that I have this digital diary to look back on and see how much I have changed and grown in a short period of time.

With age, come changes. My priorities these days include my job, my family, and my friends. With this new job, I feel more fulfilled than I have before; working for a company with an admirable and ambitious mission in a field that interests me. Being a part of the Boston tech startup scene has been a lot of fun and I’m excited to see what’s next. The hours outside of the office are filled with running lots of miles and spending time with Bernie, my family, and our friends. And of course, there is a whole lot of Koji time. Not included in these priorities, this blog.

Koji the frenchie

Moving on

With all of this in mind, I’ve come to the conclusion that it’s time to move on from Blonde Bostonian. I can’t give this blog the attention it truly deserves or my readers the content that the blog promises them. I will continue to leave this site live until my hosting contract is up. I may then move some things over to a wordpress-hosted site, but that will come later.

Lessons learned

I’m so thankful for the relationships that I’ve built through this blog—both with other fitness enthusiasts and Boston-based fitness brands. I’ve met some great people, heard some inspiring stories, and gotten to try out some awesome fitness studios in the area. Boston is a wonderful city for all things health and wellness and it’s been fun to see the city get even more health-conscious over the last few years. Heck, I even met my wedding photographer years ago through blogging! I’m thankful for all the connections I’ve made—both on the blogging and PR side—and will miss that most of all.

NB lace up

new balance girls night out

New Balance Kate Spade Saturday

I am also grateful for all the skills that I’ve learned through this blog. I honestly don’t think I would be in the position and the career that I have without Blonde Bostonian. Through reading other bloggers’ best practices for social media and WordPress, learning how to use Tweetdeck, UTM codes, and networking with other bloggers, I’ve landed a marketing job at an amazing startup where I am 100% responsible for our company blog, thought leadership, and social media. I cut my teeth in my side hustle, practiced it in the real world at my previous gig at Harvard, and have really put all my skills to use at Jana. It’s a pretty amazing thing and I’m really grateful for how much a silly little blog about running has taught me.

It’s also given me a great space for practicing my craft. I’m a writer at heart, and while I may not always get to write everything I want to write in my career, I got to practice it on Blonde Bostonian. I wrote a lot of both personal and more professional content on this blog, and I’m thankful for all the readers who continued to read and who connected with my story.

Stay in touch!

I want to thank each and every single reader who has stumbled upon Blonde Bostonian over the years, and those readers who have stuck through thick and thin and followed my journey. I’m not going away 100%. I’m still a sucker for social media, so I’m very active on Instagram and Twitter. I will continue to post updates on my running, Koji, the wedding, and other random musings. You can also reach me directly at matthews.sar [at] gmail.com if you have running questions, want recommendations on fitness classes, or want to just chat.

See you all on the other side!

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